Reggaeton

Behind the music:

Reggaeton is a vibrant musical genre originating in Puerto Rico during the late 1990s, blending Jamaican reggae and dancehall with Latin American influences such as salsa, bomba, and hip hop. Key elements include rhythmic beats known as Dembow, catchy melodies, and often socially conscious lyrics. Artists like Daddy Yankee, Don Omar, and Ivy Queen played pivotal roles in popularizing the genre globally. Today, Reggaeton remains a dominant force in the music industry, influencing a wide array of international artists and producing chart-topping hits.